by VandanaSharma | Jul 18, 2025 | Blogs, Supply Chain & Logistics | 0 comments
Introduction: Operations Beyond the Assembly Line
When we think of operations, it’s easy to picture assembly lines, KPIs, and Six Sigma charts. But in industries like pickles yes, those tangy, spiced accompaniments to our meals operations become a fascinating blend of tradition, timing, and tactical execution.
Having worked hands-on in the FMCG space, particularly in the pickle supply chain, I’ve come to realize that even the most unassuming product teaches invaluable operational lessons. In this blog, I’ll walk you through an experiential journey that encapsulates forecasting, procurement, process design, and quality control all wrapped in the humble pickle jar.
Lesson: Managing Seasonality and Uncertainty in Agro-Based Supply Chains
The Challenge:
In pickle production, the core raw material raw mango is seasonal. The entire year’s production hinges on a 6–8-week harvest window. Misjudging this not only leads to stockouts but also causes factory idling and lost sales for the entire year. Imagine a full-scale FMCG plant sitting idle simply because your raw mango supply fell short.
Experiential Context:
In one year, despite accurate forecasts, a sudden storm hit key mango-growing belts in Andhra Pradesh. Our procurement plan collapsed. As the operations lead, I had to quickly respond with three critical actions:
- Step 1: Geo-diversification – We shifted part of our procurement to Gujarat and Maharashtra, though at a higher cost.
- Step 2: Cold Storage Contracts – We secured cold storage to extend the usability of the perishable crop, allowing continued production beyond the harvest window.
- Step 3: Process Flexibility – The factory was reoriented to handle multiple SKU batches rapidly to meet piling customer orders.
The Result:
We met 85% of our annual demand, while competitors managed only around 50%.
Operational Insights from the Field
1. Forecasting with Fluidity
Traditional demand forecasting models fall short in agro-based operations. Our key learning was to integrate meteorological data, market price trends, and even local farmer sentiment into our forecasting models. While tools like ARIMA were helpful, augmenting them with boots-on-ground intelligence made the forecasts far more responsive.
2. Building Redundancy into Procurement
We implemented a multi-sourcing framework across different regions. Though it slightly increased procurement costs, it significantly improved supply continuity. The takeaway: redundancy is not inefficiency in seasonal industries, it’s a necessity.
3. Process Agility
To address time-sensitive production, we transitioned from a traditional batch-wise model to a cellular manufacturing setup for a short duration. This allowed greater SKU flexibility. Training frontline workers to switch between tasks and SKUs quickly became a critical operational differentiator.
4. Quality Consistency under Pressure
Changing crop sources affected mango attributes Fiber, acidity, and taste varied. Maintaining product consistency required recalibrating brining durations, spice blends, and even packaging materials. Our key learning: quality control is not a final checkpoint it’s a continuous conversation with your raw materials.
Real-World Applications & Broader Trends
These lessons apply far beyond the pickle industry. Any sector dealing with perishables be it dairy, frozen foods, or organics grapples with seasonality and unpredictability.
- Resilience Planning has become a post-COVID buzzword, but agro-industries like ours have been practicing it for decades.
- Agro-tech Integration, like satellite crop monitoring, is redefining procurement and planning paradigms.
- Circular Operations are becoming viable. We’ve started using discarded mango peels for bio-composting, creating a feedback loop that supports local farmer ecosystems.
From Vinegar Tanks to Strategic Thinking
Operations in FMCG aren’t just about optimization they’re about orchestration. My journey through the pickle supply chain taught me that real-world operations require you to be a strategist, a firefighter, and a learner at once.
The spice of operations, quite literally in this case, lies in how well we adapt our systems to nature’s unpredictability. As you chart your own learning journeys, don’t overlook the “unsexy” parts of operations. That’s often where the deepest insights reside.
Author
Jainish Verma and Ojass Malhotra
Students, PGDM 2024-26